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Would you pay $1.9m for the Lamborghini Centenario?

In honour of Ferruccio Lamborghini’s 100th birthday, Lamborghini recently unveiled the limited edition supercar, the Centenario.

Despite having not started production, all 40 models of the car, which produces 770 horsepower and top speed of more than 217 mph, were sold out.

But at a cost of around $1.9m, who bought the car and why has it managed to sell so easily?

Stephan Winkelmann, the CEO of Lamborghini, joins Counting the Cost to discuss where the company and the luxury car market is heading.

Source: Al Jazeera

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About Street Standard

What began as just an idea between two drifters came to a reality in the form of a performance parts retailer in April, 2015. Corey Hosford and Matt Haugen came together to see what they could do with their unique skill sets, one being a professional race car driver and the other an entrepreneur from ASU. Since then a lot has changed, especially after building 5 vehicles for the 2015 SEMA Show in Las Vegas, Nevada. Now Street Standard has developed an image for themselves that has gained recognition from some of the largest automotive companies and designers. Only the future will hold what's next for the company, but you can expect new partnerships with industry leaders, ground breaking customer and company builds, competition drifting from both owners, and multiple new retail websites.

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